
Prof. dr. Dušan Barać
Abstract
In the age of digital transformation, the ability to efficiently collect, store, and analyze vast amounts of data is crucial for both academic research and industry. Modern infrastructure, services, and applications serve as the foundation for scalable big data projects, enabling organizations to harness data for innovation and growth. This lecture explores key technological components and their role in supporting large-scale data operations. However, the impact of big data extends beyond technology—it drives organizational change, fostering new workflows, cross-functional collaboration, and data-driven decision-making cultures. The integration of AI-powered services further enhances automation, analytics, and operational efficiency, accelerating digital transformation across sectors. Through real-world examples from academia and industry, this session will highlight best practices for designing and deploying big data solutions that are scalable, adaptable, and aligned with the evolving demands of the digital era.
Keywords: digital transformation, big data, IT infrastructure, Apps, AI-powered services
Biography of the presenter
Full Professor at the University of Belgrade, Faculty of Organizational Sciences, Serbia, Vice-dean for corporate affairs and innovations dusan.barac@fon.bg.ac.rs Dusan Barac collaborated on numerous IT-related projects, both IT outsourcing and developing IT solutions, playing different roles from business consultant to software engineer. He has 17+ years of consultant experience in areas such as IT projects, building e-commerce and e-business solutions in general, digital transformation, CRM, web and mobile apps and services development, and establishing advanced e-learning systems. His main interests are digital transformation, e-commerce ecosystems, web and mobile development, IT project management, e-learning systems, and digital startups. He published a big number of papers, where 25+ are from leading international journals with an impact factor.

